Digital Marketing Tips | Digital Marketing | Understanding Digital Marketing
Welcome back to our part two (2) in our two-part article series in part one we discussed Tips On How To And Understanding Internet Marketing . Here is part two we will discuss The How To And Understanding Digital Marketing.
Needless to say, if your website content is completely riddled with spelling and grammar mistakes it doesn’t look good on you, your website or the services you are trying to offer.
Providing statements without verifying the facts can make you look foolish. Remember thаt the content уоu put оn your site might be the first impression a prospective client gets of your company.
A poorly written content, with little or no substance, can spell a poorly run and careless owners to a potential prospect or existing clients so place special care and attention to the small details.
Another common mistake many businesses make iѕ tо pull away frоm content marketing all together. This likely results from a trend against guest blogging prior to the recent Google algorithm updates.
Digital Marketing Tips | How To Do Digital Marketing
Aggressive marketers were creating guest blog posts, and then submitting these post to anyone who would publish them in return for a backlink to their site. These backlinks were thought to be the perfect marriage of content marking and good SEO.
Google, had the last laugh and thought quite differently. They saw those action as low-quality content of no value used for nothing more than backlinks.
So Google took action against these aggressive marketers, and online marketers and online marketers became rather very concerned. Many dropped guest blogging and content marketing entirely,worried that website that their website ranks would drop overnight.
But Google did not say guest blogging would result in poor rankings. They said marketers should provide valuable content and host it on reputable sites. Which strategically that should have been the plan for digital marketers and website owners in the first place.
Social Media Marketing
For some, social media is nothing more than a way to stay in touch with old friends. But for businesses, social media is a way to tie SEO and content marketing together. Search engines take into consideration the number of shares a page receives when it ranks that particular piece of content.
Social media is also quickly becoming the primary way content is shared. Websites like Twitter, Google+, Digg and Facebook just to name a few all allow consumers to share valuable content with others in their network. Research shows people are more likely to trust content shared from people they know ,so a share is akin to having a 5-star rating!
— Pennistone (@pennistoneMedia) November 29, 2016
A common mistake in social media marketing is thinking a large number of followers is all you need. In fact, many businesses have sprouted up offering to sell you 100 or 1000 “real” friends or fans. Keep in mind that friends and fans are not enough – you need to build engagement. Friends that are purchased are often not your target demographic or are fake accounts. Neither will help you accomplish your goals.
In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner.
Let’s say, you have a neighbor if every time he sees you he gives you his business card, he never says hi, hello or how are you? He just wants to sell you something. Would you avoid this person at all cause?
It is the same way users on the internet will react, and they do so by using functionalities like block, click to report as spam, ban this user etc you get the picture.
Your primary aim within reason should be to provide them with соntеnt that are interesting, not just promotional. Remember as the name suggest, social media is first and foremost being social, so the first step is interaction!
Understanding Digital Marketing | How To Create A Digital Marketing Strategy
These three (3) components are just the foundation of building a successful online marketing strategy. however, keep in mind that the understanding of how these three (3) areas lay the groundwork for your overall strategy, you could find your efforts wasted.
By building a solid online marketing foundation, that include content marketing, social media marketing or search engine optimization, you can begin to build a successful strategy that works for your business.
Post by Angella Grey, the marketing manager Pennistone Media – an online and offline digital marketing and website design agency that creates marketing solutions for professionals, business and brands.
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